A Franchise Powerhouse Thriving in 78209
By Bruce X. Forey | Photography by David Teran
78209 is the corporate headquarters of Avanti Holdings, an emerging force in franchise operations. Avanti Holdings operates five Orangetheory Fitness locations and six DRIPBaR locations in the San Antonio area. Two of those Orangetheory locations and one DRIPBaR are situated in high-profile 78209 spots.
Before becoming a franchise operator and entrepreneur, Manuel Torres, CEO of Avanti Holdings, spent several years as an executive in the medical technology and device industry. His first venture into business ownership involved running a medical device import/export business. He then co-owned a restaurant for over five years. These experiences sparked his interest in franchise ownership, leading a colleague to introduce him to Orangetheory Fitness.
“When I had my restaurant, I had to handle everything myself. I found Orangetheory Fitness to be very organized in terms of branding, sales, marketing, and execution,” Manuel said. “Transitioning from running a restaurant to owning an Orangetheory Fitness franchise was relatively easy because everything was professionally structured.”
Manuel resonated with the science behind Orangetheory and the use of interactive technology during exercise sessions.
“Orangetheory focuses on working out for 12 minutes in a specific heart rate zone, which accelerates calorie burn,” Manuel explained. “We use technology to monitor and provide feedback on workouts, combined with excellent exercise equipment and certified, competent trainers. That combination really captured my interest.”
Manuel secured his first franchise license for a location at the Sunset Ridge Shopping Center, which became an immediate success. He attributes the rapid growth to Orangetheory’s business model and the 78209 demographics.
“When Sunset Ridge first opened, classes filled up quickly, and customers had to wait to get in,” Manuel recalled. “Many clients in the 78209 area are open to innovation and eager to try new things. They had a great experience with the workout and became loyal members.”
Manuel soon secured another Orangetheory franchise license in Quarry Village, occupying a prime location previously held by Starbucks.
Seeking new opportunities, Manuel explored The DRIPBaR and its wellness concept, which complemented Orangetheory Fitness. The DRIPBaR specializes in intravenous (IV) vitamin therapy, offering clients energy boosts, immune enhancement, recuperation, and anti-aging solutions. Registered nurses administer the IVs using premium medical equipment and professional practices to ensure a top-tier experience for every client. Additional services include Botox & Dysport, cold plunge, halotherapy, HydraFacial, infrared sauna, and red-light therapy.
“DRIPBaR Alamo Heights thrives partly due to our connection with the 78209 Orangetheory locations,” Manuel said. “But more importantly, people are increasingly interested in IV infusion therapy and the wellness and recovery services DRIPBaR provides.”
In addition to Orangetheory and DRIPBaR, Manuel oversees four KidStrong franchises in Indianapolis and Seattle. He also serves as CEO of Gap-Flex, a medical device company. These operations run out of the Avanti Holdings office on Austin Highway. Avanti employs 160 team members, with 45 based in 78209. Initially operating as a remote business, Avanti grew, and Manuel began seeking a permanent headquarters location. Though he lives in New Braunfels, Manuel chose 78209 for Avanti’s headquarters.
“I’ve been part of this area for a long time, and I decided to stay and establish our headquarters here because I believe this community is very welcoming and embraces new businesses,” Manuel said. “I’m deeply grateful to the loyal customers who support our 78209 locations.”
Manuel credits his employees and loyal customers for Avanti’s success, highlighting the importance of leadership.
“We have incredible people who genuinely want to help their fellow team members and our customers achieve their goals,” Manuel reflected. “They are passionate about their work and helping others. I’m proud to foster that culture across Avanti Holdings.”
