A New Era for The CE Group

Effective February 1, 2026, Lori Houston (former ’09er) will take ownership of The CE Group, Inc., a cornerstone of San Antonio’s experience marketing industry. Under the leadership of President and CEO Janet Holliday, the CE Group has helped shape some of the city’s most recognizable campaigns and events since 1990.

“After years of building and guiding this company with heart, vision, and an unwavering commitment to excellence, I am thrilled to share an exciting new chapter in the CE story. I began the search for succession a decade ago, and after thoughtful consideration, Lori Houston and I discovered we were the perfect match,” said Janet Holliday, Terrell Hills resident, President and CEO of the CE Group.

A respected leader behind many of San Antonio’s largest and most iconic city projects, Lori Houston—former San Antonio Assistant City Manager—will continue to guide the agency into its next chapter, ensuring continuity, stability, and a future focused on innovation and community impact.

“This transition has been carefully and intentionally planned. Lori brings an entrepreneurial spirit paired with a servant’s heart. She is detail-oriented, creative, and a true team builder. She loves our city as deeply as I do and cherishes the legacy we’ve created at the CE Group,” said Holliday. “I am confident she will continue to innovate, lead with vision, and ensure CE remains both relevant and impactful.”

Holliday will remain President and CEO until August 1, 2026, continuing to provide strategic leadership through the transition and serving as President Emeritus and a trusted advisor thereafter. The CE Group’s existing leadership team will continue to guide day-to-day operations, ensuring seamless continuity for clients, partners, and team members. Throughout 2026, Holliday and Houston will work side by side, collaboratively leading planning, operations, and vision for the future.

“The CE Group has earned an outstanding reputation through its long-standing ability to create experiences that are meaningful to people and impactful to communities,” said Lori Houston. “I am inspired by the company’s purpose, its people, and its culture. This team can accomplish anything. The environment fosters creativity and growth, encourages accountability and excellence, and celebrates both the work and the people behind it.”

Lori Houston brings a proven background in problem solving, managing complex initiatives, building trusted relationships, and leading high-performing teams from her tenure as Assistant City Manager. These skills directly translate to her role as owner and future president and CEO of the CE Group.

Houston’s leadership approach is rooted in listening, learning, and collaboration, with a commitment to working alongside the team to gain insight and feedback before determining future next steps. Focused on maximizing opportunities for the agency and supporting team members in reaching their full potential, Houston is dedicated to ensuring the CE Group’s future remains solid, stable, and impactful.

As the company enters this next chapter, Janet Holliday’s legacy remains firmly woven into the fabric of the CE Group—from its values and culture to its commitment to excellence, creativity, and community. With Holliday’s continued involvement through the transition and Houston’s thoughtful, people-first leadership, the CE Group is positioned to build on its strong foundation while honoring the vision that has guided the agency for more than three decades.